Active international can claim many distinctions in the corporate trade field. None, however, is more valuable to our clients and trading partners than the deep experience of our employees. This team fulfills Active's mission of creating value with every trade.
Director, Social Media Strategy (iNvolved Media)
Karim Kanji is a social media thought leader and drives the Canadian market development efforts for iNvolved Media (the social media division of Active International). Karim is one of Toronto’s pioneers in Podcasting, a regular guest contributor for itbusiness.ca, an instructor for Social Media Marketing at George Brown college and a roadshow speaker on social media for the IAB. He has previously lead efforts to make the Delissio brand a #1 global trend on periscope, and his leadership on Kit Kat’s 2015 #mybreak campaign helped the brand reach #1 in confectionery chocolate in Canada. Recently, he has been selected as co-chair of the new IAB Canada Audio Committee for 2018.