Inventory Value Solution
Gain more value from excess inventory, slow moving product or redundant capital equipment.
In an intensely competitive marketplace, companies can often find themselves with excess inventory. These may be tying up capital or may even be facing write-down in value. Active's Inventory Value Restoration Solution restores 3X market value for the product, helping to avoid or re-cover a costly write-down. It also allows clients to use these assets to part fund future marketing activity.
- You identify excess or slow moving inventory
- You let Active know of any caveats or conditions for re-marketing your products
- Active assesses the inventory, identifies a resale route and makes an offer in trade credits
- You confirm that offer and approve the most suitable resale route (often to buyers you already know and are comfortable with)
- Active pays you in trade credits
- Active's buyer (that you approved) collects the inventory from your warehouse
- Active works with your media agency and procurement department to spend the trade credits in part payment for advertising costs
- You realize the full value for the stock when you spend your trade credits
Marketing Value Solution
Funding marketing budgets using product.
Brand and marketing goals are often greater than the budget that is allocated to fulfill those goals. In fact, recent studies show that Canadian marketers are increasingly bracing themselves for budget cuts. This prevents brands from achieving the stand out they require in a fragmented media landscape. Active allows companies to increase marketing budgets, or deliver savings against current budgets without compromising reach. By part paying for the media cost in unsold product, your budgets go further and drive greater impact for your brand.
- Working with Active International allows marketers to maintain or increase marketing budget by part paying for the media cost with product
- Product inventory can either be first line or overstock
- Active International works with your media agency to identify and recommend tradable media opportunities and partners
- Working with Active does not affect the quality or price at which your agency buy your media
- Active and your agency will confirm your media campaign with media owners
- Active will invoice you for the required amount of products
- Product will be sold through re-sale buyers approved by you