We negotiate and buy media unlike any other agency.
Rather than upfront media volume negotiations, we trade. Here's how:
We invest with the media.
We help reduce their operating expenses through a variety of investments. The type of investment varies depending on their individual needs - it could be a cash investment, funding an event, providing corporate gift cards, and more.
In return, they trade their services to us.
In return for our investment in them, Active International clients are given the right to use trade credit currency on media.
This allows you to spend trade credits with them over time.
Each time you pay a media bill, a portion is paid in cash, and a portion is paid in trade credits. With Active's trading partners, you can use as much as 10 - 20% (and sometimes more) in trade credits on every bill.