How we partner with your media agency:

Your media agency plays a critical role as a partner and mastermind behind your media plan
Active works with your agency to identify areas of your plan that can be partially funded with trade

Active takes the lead from your agency, replicating the media buy and benchmarks you created. We don't buy until you sign off. Quality guarantee.

We do not replace your agency
They create the plan and negotiate media cost benchmarks
We apply our trade to your media plan