While Active International has always been in the business of corporate trade, media is deep in our DNA.

Our business is rooted in media. Our founders came from the media industry.

They built the business on two complimentary pillars:

  • Insightful, creative media campaigns that deliver what is planned are essential to the success and growth of many businesses.
  • Through corporate trade or barter, businesses can secure funding for the media (and other services) they need to achieve their goals.

There’s a lot to be passionate about.

We’ve been immersed in the media world for three decades, but it’s never been more exciting than it is right now. Technology is providing connectivity and analytics that are help marketers reach consumers in ways unimagined just a few years ago.

Emerging media, mobile, personalized messaging, micro-targeting and on-demand video are expanding and evolving every day. And the traditional media platforms—broadcast, cable, print and out-of-home are integrating with the new wave to create dynamic communication channels that continue to reinvent themselves.

Use trade to reap the benefits of modern media.

Not only can you place your traditional media through Active, you can also expand your participation in this media revolution through the use of trade—and potentially create additional media efficiencies for your own organization. Our 170+ member media buying team understands the marketplace and will work with you and your agency to execute the plans to your complete satisfaction. We’ll also offer ideas that can expand your budget and your reach.