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|Understand strategic brand opportunities
- What is the best way to position your brand among competitors today?
- Takes into account all of the "real" drivers of choice - emotional and rational
|Generate breakthrough ideas
- Brainstorming on steroids
- The methodology involves thousands of your target customers in rapid harvesting and rating of new ideas simultaneously to evolve your brands, new product concepts and other innovations
|Test and optimize execution
- Helping clients create winning concepts, packaging and advertisements
- This is done by testing and optimizing individual design elements, purchase intent, and visual impact
|Maintain strategic direction
- Monitor and maintain the strategic direction and equity of your brand.
- Understand how recent changes to strategic brand positioning and executions have impacted brand perception and the competitive landscape