Pinnacle Foods

Dan Hua, VP Marketing

"I was surprised to learn the breadth and scope of Active’s media buying capability when I first started with them. They have worked with our AOR to buy our Print, Broadcast,Magazine and Digital media for the last 10 years.

Agency 59 is our agency of record and they are the mastermind of our media plan. Once the plan is complete, Active is briefed and the two companies work their magic to determine what portion of the plan, if not all, is bought by Active using Trade Credits. Agency 59 really has our best interests at heart, and understands that this 3-way partnership is essential to stretch our media dollars further. I’m pleased with how the arrangement is going."