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Working with Active International enables you to fund your advertising using your company's own products, assets or services.
We have over 30 years of experience bringing value and connecting businesses all over the globe. Powered by Corporate Trade, we help businesses innovate while they operate to Achieve More.
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Fresh perspectives, insights, and solutions from Active's experts. Learn how others are achieving more through Active's media and wholesale inventory solutions.
Articles
October 20, 2020
In Uncertain Times, Marketing and Supply Chain Team Up to Achieve More
The very clear business lesson from COVID-19 is to expect the unexpected. New threats require new approaches, and supply chain now plays a far more prominent role in fulfilling the customer promise. Supply Chain & Marketing have a unique opportunity to align their efforts in order to achieve more across the business.
April 23, 2020
Turbulent Times: What happens if Brands stop Advertising
Global markets are in turmoil and warnings of an imminent recession are spreading. The instinct of many business leaders is a focus on cashflow preservation. Marketing budgets are often the first to be cut as leaders seek to yield noticeable returns quickly. And in the short-term, this can help but what is the long-term effect of cutting marketing spend?