Achieve More

Testimonial : David Bagozzi, Post Consumer Brands

David Bagozzi of Post Consumer Brands discusses incorporating Corporate Trade into their business processes.

Testimonial : Yvonne Adam, Young's Seafood

Yvonne Adam of Young's Seafood discusses their decade-long relationship with Active International in the UK.

Testimonial : Cindy Chen-Ng Canadian Tire

Cindy Chen-Ng of Canadian Tire Corporation discusses their relationship with Active International.

In Uncertain Times, Marketing and Supply Chain Team Up to Achieve More

The very clear business lesson from COVID-19  is to expect the unexpected. New threats require new approaches, and supply chain now plays a far more prominent role in fulfilling the customer promise. Supply Chain & Marketing have a unique opportunity to align their efforts in order to achieve more across the business.

Back on the Road - Solutions for the Automotive Industry

Plunging sales of new cars, production lines grinding to a standstill and forecourts full of unsold vehicles, the Automotive sector has felt an incredible impact...

Turbulent Times: What happens if Brands stop Advertising

Global markets are in turmoil and warnings of an imminent recession are spreading. The instinct of many business leaders is a focus on cashflow preservation. Marketing budgets are often the first to be cut as leaders seek to yield noticeable returns quickly. And in the short-term, this can help but what is the long-term effect of cutting marketing spend?