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April 23, 2020
Turbulent Times: What happens if Brands stop Advertising
Global markets are in turmoil and warnings of an imminent recession are spreading. The instinct of many business leaders is a focus on cashflow preservation. Marketing budgets are often the first to be cut as leaders seek to yield noticeable returns quickly. And in the short-term, this can help but what is the long-term effect of cutting marketing spend?