Media Buying

A Strategic Process Maximizes Results

We know that collaboration is key to success. We work alongside your agency to fully immerse ourselves in to your brand identity. Our integrated approach aids the strategy so you can achieve more.

Our in-house expertise and experience from across the media landscape is partnered with our commercial innovation to deliver custom solutions to both our clients and media partners.

By working with Active, you will not pay more for your media or receive media of a lower quality. Our independence means your agencies are in control to plan and buy your media as normal, with all the same quality and value guarantees. Active works in collaboration with your agency to simply enable you to pay for Media in a different way, and to go beyond what you thought possible.

A Strategic Process Maximizes Results

Active Canada’s Media department brings together a wealth of talent and experience, spanning agency planning / buying and media owner sales (all channels).

We hold Trading relationships across the Canadian media landscape and across all channels and formats to deliver greater efficiencies to our partners.

An HVAC company was looking to generate qualified leads to their dealers for a rebate program. 

Solution:

Active provided incremental media value to the client through a Trade Credit solution. The client was able to triple their return on the inventory, while using trade credits earned to offset the cash outlay for their media buy by 15%. Active's extensive knowledge of search engine optimization, behavioral/content & retargeting was able to over deliver against targets. The campaign had over 50 million impressions and saw a 38% reduction in customer cost of acquisition.