Meet The Expert

James Holden

James Holden is the Director, Merchandise Sales for Active Canada. In this role, James leads all merchandise sales in the Canadian marketplace for Active Canada's clients.



James joined Active in 2015, and brings with him vast experience in buying and selling from organizations such as Liquidation World, EB Games, XS Cargo, The Shopping Channel, Channel Control Merchants, and more. James draw on this expertise and relationships to monetize assets of all types within the Canadian retail and distributor channels while safeguarding the client’s brands and competitive environment.