Joanne Crump is a 25+ year media veteran, passionate about helping brands in Canada to effectively reach audiences online, in print and out of home. Joanne’s career spans various multinational and homegrown Canadian media agencies overseeing planning and buying, with expertise across all major client industries.
She was instrumental in building the Canadian Digital Division at Active International Canada from the ground up, and has specialized in digital for 18+ years. In Joanne’s current role as VP, Integrated Media, she provides strategic guidance and support to brands as they navigate and integrate online into their campaigns.
Joanne holds several digital certifications and is an active member of the IAB Agency Council where she has been instrumental in helping to build various IAB guidelines, including the 2018 Brand Safety & Viewability whitepaper. She’s been both a moderator and a panellist at various events including the IAB Brand Safety Conference, the #Media360 Breakfast series, and is currently a judge for the 2019 CMA Awards.
Joanne is passionate about sharing her perspectives on Digital Brand Safety & Transparency, Media Best Practices in the Digital Economy, and Career Advice for the Media Industry of the future.
Outside of work, Joanne is an animal lover and a proud vegetarian.