Meet The Expert

Michael Villeneuve

Michael Villeneuve is the SVP, Sales for Active Canada. In this role, Michael is responsible for leading the Sales Team in Canada. This role enables him to provide robust solutions for marketplace challenges while building sustainable client relationships.



Michael has been with Active since 2006 and brings with him 10 years of senior leadership experience from the CPG industry where he worked for brand leaders such as General Electric, Mars and Exide. His extensive knowledge of Canadian manufacturing and retail sectors allows Michael to truly understand the competitive and market challenges faced by many of Active's clients.

Michael has been an active member of the Food and Consumer Products Association of Canada (FCPC) and sits on the Board of Trustees for a local charity group.