Meet The Expert

Mimi Salviato

Mimi Salviato is the VP, Media for Active Canada. She currently oversees the Broadcast Media department for the Canadian market. 



Mimi joined Active in 2006. Her previous work experience spans television and radio buying in the AOR group at ZenithOptimedia, as well as M2 Universal on the Sony Theatrical and Home Entertainment account. Her years of buying feature a strong specialty in French television and radio while remaining active in the English markets.

What she enjoys most about her position at Active is the ability to create relationships with vendors and clients, work in collaboration with Canada's top agencies in execution of media plans, and build the partnerships needed to create win-win-win for all. Mimi's greatest strength comes from within the Active family. She believes working collaboratively with a group of extremely talented individuals is the foundation to our success.