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The very clear business lesson from COVID-19 is to expect the unexpected. New threats require new approaches, and supply chain now plays a far more prominent role in fulfilling the customer promise. Supply Chain & Marketing have a unique opportunity to align their efforts in order to achieve more across the business.
In a fragile economy, brands are always looking for new ways to grow their business, reach their consumers, preserve cashflow, and drive more top and bottom line value. We’re always listening to our clients’ needs and continue to evolve our offerings to help them Achieve More.
We are excited to announce a new partnership that offers our clients the ability to tap into the accelerating trends of e-commerce and D2C, and drive more value across their media strategies: Connections by TSW.
Global markets are in turmoil and warnings of an imminent recession are spreading. The instinct of many business leaders is a focus on cashflow preservation. Marketing budgets are often the first to be cut as leaders seek to yield noticeable returns quickly. And in the short-term, this can help but what is the long-term effect of cutting marketing spend?