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We were thrilled to speak to Professor Dr Jonathan AJ Wilson, Professor of Brand Strategy and Culture at Regent's University in London. We discussed how businesses can avoid tokenism in advertising & company culture and how the smart money is on embracing this watershed moment.
In this episode of the What's Next podcast, we speak to Paul Skinner, Founder of Marketing Kind and Agency of the Future. Paul shares his thoughts on how marketing can play a more positive role in the world and how marketers have the essential qualities and skills to contribute to societal change.
In our brand new podcast: 'What's Next', we speak to Jane Ractliffe, Co-Founder and MD of Standard Media Index. Jane gives us her insight and predictions for What's Next and why Australia/New Zealand is an excellent place for marketers to test and experiment whilst the rest of the world is still in the grips of the COVID-19 pandemic.
The very clear business lesson from COVID-19 is to expect the unexpected. New threats require new approaches, and supply chain now plays a far more prominent role in fulfilling the customer promise. Supply Chain & Marketing have a unique opportunity to align their efforts in order to achieve more across the business.
In a fragile economy, brands are always looking for new ways to grow their business, reach their consumers, preserve cashflow, and drive more top and bottom line value. We’re always listening to our clients’ needs and continue to evolve our offerings to help them Achieve More.
We are excited to announce a new partnership that offers our clients the ability to tap into the accelerating trends of e-commerce and D2C, and drive more value across their media strategies: Connections by TSW.