Insights

In this episode, we speak to Brian Gallagher, who shared his insight as the Chief of Sales at Australian Media Owner SCA on the changing media landscape and how the pandemic has helped shine a light on localism.

"Consumers want brands with good utility, have real purpose and are more than a commercial entity." 

We talk to WACL member Zoe Howorth (Women in Advertising and Communication Leadership) on a range of topics from Olympic advertising for brands, leaning on her experiences as Marketing Director for Coca Cola UK . To 'Meat Free Mondays', an initiative, which has encouraged millions to reduce their meat intake, positively impacted the environment and raised climate change awareness. And finally Zoe discusses why working for businesses which puts emphasis on the 3 Ps of 'Profit, Planet & People' is rewarding and fits the emerging, accountable consumer mindset.

We talk with Adrian Montgomery, CEO of Enthusiast Gaming, about the meteoric rise of the e-sports and gaming industry and why its a vital space for advertisers/marketers.

We spoke to Abba Newbery, CMO of Habito on the benefits of becoming a B Corp UK accredited company, how Habito is the 'What's Next' of Mortgage Broker/Providers in the UK and how they are helping to raise the profile of skateboarding in the UK by teaming up with Skateboard GB ahead of the long-awaited skateboarding debut in the Olympics this year.

We speak to Dan Bates, Founder and CEO of Rebel Energy about launching a new breed of energy supplier in the UK. Dan's mission with Rebel Energy is to address inequality and the climate crisis with a startup that addresses 3 mega trends in the energy industry

At our virtual round table event, we invited senior marketing leaders from our UK clients, Bloom & Wild, Freixenet Copestick and Pret a Manger, to talk us through the lessons they have learned from a turbulent 2020.

Undoubtedly one of the most fascinating brands of the past year is SkipTheDishes. We spoke with CEO Kevin Edwards about the lessons learned throughout the pandemic, their support of independent restaurants, the growth of their brand and more.

Active International is thrilled to be partnering with five premier Canadian companies to expand client services beyond media to include marketing and other business services.