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In support of each employee's causes that they are passionate about, Active International Canada promotes a Charitable Contribution Matching program where we match an employee's fundraising or donations up to $250 each year.
The charity of choice for Anne-Amor Nepomuceno, Director, Operations, is Make-A-Wish Foundation. Anne-Amor shares her experience attending the Rock the Wish event.
Active International's Ahmed Al-Waili, together with Ben Hovaness and moderator James Mullany, will discuss how advertisers are using clear up front KPIs, shared definitions of transparency, RFPs and programmatic disclosures to build a "transparency plan" at the August 2019 Data & Programmatic Insider's Summit.
I had the pleasure of attending the Canadian Grocer Thought Leadership CEO Conference, which is a key event in the Canadian grocery industry. The event brings together leaders from Canada’s food industry to discuss new and innovative approaches that will shape the future of the industry.
A session that stood out from the day’s schedule was about consumer disloyalty, much of which is driven by the tendency to shop based on price to spend less money or "loyal to being disloyal." In fact, 70% of customers try to spend less, and are focused on value when they shop.
What should brands do during times of crisis?
The response from several Canadian brands in the light of disastrous and ongoing Fort McMurray wildfires has been admirable. In particular, several Canadian businesses successfully and creatively leveraged their assets and inventory to provide meaningful help.
in order to catch up on short-term goals it’s not uncommon for company leaders to hastily slash longer-term investments like brand awareness advertising and exploratory R&D spending. One way to avoid these pitfalls is for businesses can truly engage in inventory management by putting a stale asset or an inventory pain to work.
In real terms, when an asset reaches the point where its marginal cash return via liquidation appears to be the easiest conceivable short-term option, consider a more tactical approach - Corporate Trade.