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Active International, a seven-year business partner with fast casual restaurant chain Firehouse Subs®, was awarded the 2019 "Vendor of the Year" award. The award is given each year to a vendor who goes above and beyond, creates value-added benefits for franchises as well as the company as a whole, and is a mindful and productive partner.
Unforeseeable disruption, volatility and speed of change are the hallmarks of the What’s Next Economy. With this increased complexity, supply chain professionals are leaving no stone unturned to squeeze costs, gain more control and agility, and deliver new forms of value to their organizations. For 35 years, corporate trade has been used as an out-of-the-box tool to solve supply chain challenges and minimize the financial risk of inventory and asset write-downs.
Ahmed Al-Waili, Director of Programmatic for Active International Canada, will be sharing his knowledge on the realm of programmatic buying with brand marketers at the MediaPost Data & Programmatic Insider Summit. Al-Waili will participate in a panel discussion, entitled “Can Programmatic Build Brand?”
Active International, has been recognized as Employee Recommended Workplace for 2018. The initiative presented by Morneau Shepell and The Globe and Mail recognizes and awards Canadian organizations that have successfully achieved a healthy, engaged, and productive workforce.
While digital has made it infinitely easier to connect with consumers and organic reach continues to be an effective way of reaching shoppers, it remains a reality that brands need to spend money on media across all channels to connect with audiences.
Active International is probably best known for its inventory trade-in program, which works with media platforms to top up brands' ad spend. Active International is now targeting a larger swath of organizations - those without an immediate excess inventory - promising to deliver ROI to its customers' advertising budgets.