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Amidst the COVID-19 pandemic, global markets are in turmoil along with an imminent recession. The instinct of many business leaders is a focus on cashflow preservation. Marketing budgets are often the first to be cut as leaders seek to yield noticeable returns quickly. And in the short-term, this can help.
However, numerous studies and experts have warned that while cutting ad budgets is a temporary fix to a short-term deficit, it could put brands at a significant competitive disadvantage during the recovery period.
This 1 hour webinar, in collaboration with the FCPC, offers a topline roundup of insights for leaders who are working hard to protect their brand during the recovery period: 4 reasons brands should continue advertising during a downturn.
This webinar is led by Joanne Crump, VP, Integrated Media, and Susanne Morello, SVP, Media for Active International Canada.
We are beyond thrilled that Active has been recognized by Great Place to Work as one of the Best Workplaces in Canada for 2020! Although we're all working from home, we rallied together to celebrate this great achievement.
We asked our employees what #LifeAtActive means to them.
These are just a few of the many reasons why Active has been awarded Canada's Most Admired Corporate Culture, Great Place to Work for Millennials, and designated as an Employee Recommended Workplace.
In this 30-minute webinar, we’ll explore trends in podcast advertising that will help you maximize your media investments for 2020 and beyond.
This webinar is led by Karim Kanji, Director of Social and Emerging Media for Active International Canada. Karim helps clients leverage podcasts and digital audio to bolster their media campaigns and reach new audiences.