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October 20, 2020
In Uncertain Times, Marketing and Supply Chain Team Up to Achieve More
The very clear business lesson from COVID-19 is to expect the unexpected. New threats require new approaches, and supply chain now plays a far more prominent role in fulfilling the customer promise. Supply Chain & Marketing have a unique opportunity to align their efforts in order to achieve more across the business.
April 23, 2020
Turbulent Times: What happens if Brands stop Advertising
Global markets are in turmoil and warnings of an imminent recession are spreading. The instinct of many business leaders is a focus on cashflow preservation. Marketing budgets are often the first to be cut as leaders seek to yield noticeable returns quickly. And in the short-term, this can help but what is the long-term effect of cutting marketing spend?
January 7, 2021
Media Innovation: Interview with Susanne Morello, SVP Media
Leaders Magazine profiled eight Women Leaders at Active International for their first edition of 2021, including Active Canada's Susanne Morello who discusses our unique approach to media.
August 6, 2020
#Media360 - The Case for Advertising in a Downturn
This 1 hour webinar, in collaboration with the FCPC, offers a topline roundup of insights for leaders who are working hard to protect their brand during the recovery period: 4 reasons brands should continue advertising during a downturn.
November 26, 2020
Press Release: Active International Responds to the Future of Work with A Hybrid Approach
The Canadian headquarters of corporate trade agency Active International today announces its move to a new office space in Markham on January 1, 2021. The move is an agile response to the COVID-19 pandemic and the future of work.
April 15, 2020
Active International Named one of Canada's Best Places to Work
(Toronto, ON) April 15, 2020 – Active International, a media and asset solutions company and Canadian leader in corporate trade, is proud to announce that they have been named one of Canada’s best places to work after a thorough and independent analysis conducted by Great Place to Work® Institute Canada. This award is based on direct feedback from employees, provided as part of an extensive and anonymous survey about the workplace experience.
March 10, 2020
Active International Recognized as an Employee Recommended Workplace for 2020
Active International, has been recognized as Employee Recommended Workplace for 2020. The initiative presented by Morneau Shepell and The Globe and Mail recognizes and awards Canadian organizations that have successfully achieved a healthy, engaged, and productive workforce.