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October 20, 2020
In Uncertain Times, Marketing and Supply Chain Team Up to Achieve More
The very clear business lesson from COVID-19 is to expect the unexpected. New threats require new approaches, and supply chain now plays a far more prominent role in fulfilling the customer promise. Supply Chain & Marketing have a unique opportunity to align their efforts in order to achieve more across the business.
April 23, 2020
Turbulent Times: What happens if Brands stop Advertising
Global markets are in turmoil and warnings of an imminent recession are spreading. The instinct of many business leaders is a focus on cashflow preservation. Marketing budgets are often the first to be cut as leaders seek to yield noticeable returns quickly. And in the short-term, this can help but what is the long-term effect of cutting marketing spend?
April 16, 2021
Globe & Mail: Canada's Best Workplaces
Active International, a media & asset solutions company and leader in Corporate Trade, is proud to once again be named one of Canada's Best Workplace by Great Place to Work Canada 2021. Active, along with all other winners, were featured in the Globe & Mail April 16 2021.
"High-trust, high-performance cultures stand out. In challenging times, these organizations show we are Better Together."
August 6, 2020
#Media360 - The Case for Advertising in a Downturn
This 1 hour webinar, in collaboration with the FCPC, offers a topline roundup of insights for leaders who are working hard to protect their brand during the recovery period: 4 reasons brands should continue advertising during a downturn.
April 13, 2021
Press Release: New Inclusivity Scholarships Awarded to Humber Media Students
Active International is pleased to announce the very first recipients of two new Inclusivity Scholarships for equity-seeking students in the Humber College Advertising and Media Management Program.
November 26, 2020
Press Release: Active International Responds to the Future of Work with A Hybrid Approach
The Canadian headquarters of corporate trade agency Active International today announces its move to a new office space in Markham on January 1, 2021. The move is an agile response to the COVID-19 pandemic and the future of work.