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What's New Context Is the New Strategy: Rethinking Global and Local Markets
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Context Is the New Strategy: Rethinkin
Context Is the New Strategy: Rethinking Global and Local Markets

This article is part two of a three-part CMA Café series based on a roundtable discussion with senior marketers on what it means to be Canadian, branding, a ...

Navigating Cost Pressures: Inaction is
Navigating Cost Pressures: Inaction is Riskier than Change

Active International and the Canadian Marketing Association hosted an exclusive gathering of senior marketers to discuss tariffs, branding and what it means ...

Why Brands are Outsmarting Cost Pressu
Why Brands are Outsmarting Cost Pressures using Corporate Trade.

If you sit at the leadership table today, you don’t need a reminder that the rules have changed. Costs are climbing, budgets are tightening, and the margin ...

The Circular Shift: How Recommerce and
The Circular Shift: How Recommerce and Corporate Trade Are Reshaping Retail

Patricia Vallarino Revenue Growth Leader | Full-Funnel Marketer | Retail Strategist | Customer Experience Curator | Monday Girl Member | Mentor ...

#Media360: From Aisles to Algorithms:
#Media360: From Aisles to Algorithms: The Future of Canadian Retail Media

Retail media is no longer just an emerging trend—it became a game-changer for brands looking to win at the point of purchase. With Canadian retail media ad ...

The Future of CTV Advertising in Canada 2025
#Media360: The Future of Connected TV
#Media360: The Future of Connected TV (CTV) Advertising in Canada for 2025

As more Canadians cut the cord and shift to streaming, Connected TV (CTV) has cemented its place as a powerful platform for advertisers to build data-driven ...

AMS Earns 2024 Great Place to Work Cer
AMS Earns 2024 Great Place to Work Certification

AMS Earns 2024 Great Place to Work Certification Toronto, ON – AMS is proud to announce that we have been certified as a Great Place to Work® in Canada a ...

Media 360: Will The Cookie Ever Crumbl
Media 360: Will The Cookie Ever Crumble?

On June 19th, 2024, we organized an engaging Media360 webinar to discuss the evolving digital advertising landscape in light of Google's recent announcement ...

Joanne Crump’s Appointment to IA
Joanne Crump’s Appointment to IAB Canada’s Board of Directors

Active International is thrilled to announce that Joanne Crump has been appointed as a board member for IAB Canada. This prestigious recognition celebrates ...

2024 Young Lions competition
2024 Young Lions competition

🦁 Kudos to our exceptional Activians Richie Li and Kooshan Khashe, who showcased their incredible talents at the Young Lions competition this past weekend. ...

Active International is again a recipient of Canada’s Most Admired Corporate Cultures Award for 2023.
Active International is again a recipi
Active International is again a recipient of Canada’s Most Admired Corporate Cultures Award for 2023.

We are thrilled to share that Active International is again a recipient of Canada’s Most Admired Corporate Cultures Award for 2023. 🎉 This marks our seco ...

Active Pride: Opening Minds, Changing Live - Mark Tewksbury's Story on Psychological Safety
Active Pride: Opening Minds, Changing
Active Pride: Opening Minds, Changing Live – Mark Tewksbury’s Story on Psychological Safety

Gold medalist Mark Tewksbury shared his inspiring journey and delved into the powerful themes of resilience, the transformative impact of safe spaces on min ...