May 05, 2021
How to Fund your Marketing Budget with Product
At our virtual round table event, we invited senior marketing leaders from our UK clients, Bloom & Wild, Freixenet Copestick and Pret a Manger, to talk us through the lessons they have learnt from a turbulent 2020.
Gary Taylor | Director of Acquisition Marketing - Bloom & Wild
Lucy Auld | Head of Marketing - Freixenet Copestick
Tony Holdway | Former Senior Marketer - Dreams, Domino's & Pret a Manager
We discussed how their businesses have had to pivot, practice agility and be prepared to change plans with a moment's notice.
Lucy, Gary and Tony also spoke of their experience working with Active International and incorporating Corporate Trade into their marketing plans.
Gary Taylor, Director of Acquisition Marketing for Bloom & Wild stated, "Working with Active has been a pleasure. It has absolutely helped us achieve more for our business ... We have been able to use our products to part-fund our media cost, which is obviously a big win."
Contact Kimberly Presnail at Kimberly.Presnail@activeinternational.com if you would like to explore how Corporate Trade can help your business.