June 02, 2021

What's Next with Abba Newbery | CMO | Habito


In this episode, we chat with one of Active's clients - Abba Newbery CMO of Habito.

We asked Abba to tell us why Habito is the ‘What's Next’ of Mortgage Broker/Provider in the UK. The UK mortgage industry is archaic, and possibly even broken when we consider how people are now living their lives. People who are self-employed or have non-linear careers struggle to find mortgages that fit them, Habito was founded to challenge the old ways. Abba explains the 'B Corp' accreditation that Habito holds and how it aligns with Habito's mission to help people find a home, a home that is or has the potential to be environmentally sound, and a part of an integrated community.

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Habito is an online mortgage broker that promises to take care of the entire mortgage process for you – hassle-free. ... It also offers its own range of buy-to-let mortgages, and hopes to deliver residential mortgages in the next few months. In March 2020, Habito won Best Mortgage Broker at the British Banking Awards.



Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good. Active UK is currently looking at the B Corp requirements and process Learn more about B Corp here



Abba Newbery is CMO at Habito, the disruptive tech driven mortgage business, now also proudly a B Corp Abba Newbery is the CMO of Habito, a tech start-up founded in 2016 with the mission of setting people free from the hell of mortgages, and that has since become the fastest growing mortgage broker in the UK. Prior to joining Habito, Abba was Head of Commercial Strategy at News UK and Managing Partner for Communications Strategy at Universal McCann. Abba has also been a mentor on the Google Start-up Accelerator programme and the YouTube Creator mentoring scheme. Listen to the full episode www.thewhatsnextpodcast.com/episode/abbanewbery