A Chocolate Manufacturer's Seasonal Approach to Inventory Management

Background:

Since 2011, this partner has used Active’s strategic solution to maximize their return on 27 different seasonal inventories. This allows them to reduce the cash expenditures of their media campaigns and optimize their advertising budgets.

Active Innovation:

  • Active’s innovative approach to seasonal inventory management allows this partner to be agile in their advertising spend, while providing themselves with a financial safety net.
  • Collaborating with their media agency, Active delivers high-impact campaigns and additional, extensive media reporting and global media audits which Active passes with ease year over year.

Achieving More:

  • Since the beginning of the partnership, Active International has seamlessly integrated their trading service and execution into their client’s day to day business, delivering high impact campaigns in collaboration with their media agency.
  • To date, over $22M in media has been placed through Active, delivering over $3.7M in cash savings using trade credits.