How Carrier Enterprises Tripled Return on Excess Inventory


Carrier Enterprise Canada (CEC) wanted to improve its return on excess inventory while driving cash savings to their media expenses.


  • Active International was able to drive qualified leads for Carrier Enterprise Canada (CEC) to their national dealer network.
  • Active's extensive knowledge of search engine optimization, behavioral/content & retargeting was able to over deliver against targets.


  • The campaign had over 50 million impressions and saw a 38% reduction in customer cost of acquisition.
  • It more than tripled their Google Search conversion rate.
  • Since 2014, Active International has delivered 15% savings on TV media executions, including premium NHL Sponsorship packages.
  • CEC has used Active's strategic solution to triple their return on 2 different inventories since 2014