Innovative Way to Get More Media Budget
Pinnacle Foods was looking to maximize their advertising reach.
After assessing the inventory, Pinnacle Foods Inc. received 3X the market value for their excess inventory in trade credits.
The trade credits received were transferred to global offices including Canada, where Pinnacle used them to boost digital and advertising budgets for Duncan Hines, Swanson and Hungry Man brands.
- Trading up allows Pinnacle to count on an average 15% budget boost.
- Since 2003, they've increased their Canadian advertising campaigns by millions of dollars.