Funding and Offsetting Operating Expenses

Innovative Way to Get More Media Budget

Challenge:

Pinnacle Foods was looking to maximize their advertising reach.

Solution:

After assessing the inventory, Pinnacle Foods Inc. received 3X the market value for their excess inventory in trade credits. 

Execution:

The trade credits received were transferred to global offices including Canada, where Pinnacle used them to boost digital and advertising budgets for Duncan Hines, Swanson and Hungry Man brands.

Benefits:

  • Trading up allows Pinnacle to count on an average 15% budget boost.
  • Since 2003, they've increased their Canadian advertising campaigns by millions of dollars.