Media Planning & Buying

Performance Driven by Data and Insights

Combining targeted data and thought-out buying strategies, our integrated Media Buying team helps maximize your media outcomes without compromise. With the right mix of talent and technology, our marketing insights offer up solutions customized to your brand.

The Active Media Difference

We purchase media in the same way traditional agencies do; the difference lies in our trading relationships with media vendors, and our M.O.R.E. approach to media.

Active's M.O.R.E. Approach to Media Planning & Buying

Our data-driven approach is rooted in understanding the customer journey and touchpoints that drive purchase decisions.

Trading vs. Volume Negotiation Models

Our negotiations with media are based on trading, not volume media deals.

Synergistic Relationships with Media

Our media partners are also our clients – this provides opportunities that may not otherwise be available.


We are not owned by any agency holding company. This independence enables us to collaborate all other agencies without conflict of interest.

Corporate Trade Options

We help brands Achieve More™ with a variety of inventory trade-in options to partially fund media.

Meet The Expert

Susanne Morello

Susanne Morello is SVP, Media for Active Canada. In this role, she is responsible for the management of media strategy execution for all of Active’s clients, ensuring best practices for media innovation in the use of both traditional and interactive channels. As a member of the senior leadership team, Susanne oversees the strategic growth of the company’s media organization in Canada and growing relationship with clients, partner agencies and national media vendors.