The Active Media Difference
We purchase media in the same way traditional agencies do; the difference lies in our trading relationships with media vendors, and our M.O.R.E. approach to media.
Active's M.O.R.E. Approach to Media Planning & Buying
Our data-driven approach is rooted in understanding the customer journey and touchpoints that drive purchase decisions.
Trading vs. Volume Negotiation Models
Our negotiations with media are based on trading, not volume media deals.
Synergistic Relationships with Media
Our media partners are also our clients – this provides opportunities that may not otherwise be available.
We are not owned by any agency holding company. This independence enables us to collaborate all other agencies without conflict of interest.
Corporate Trade Options
We help brands Achieve More™ with a variety of inventory trade-in options to partially fund media.